Gucci Guilty Black Pour Femme by Gucci is an Amber Floral fragrance for women. Gucci Guilty Black Pour Femme was launched in 2013. The nose behind this fragrance is Aurelien Guichard. The top notes are Red Berries and Pink Pepper; the middle notes are Raspberry, Lilac, Violet, Peach, and Red Currant; base notes are Patchouli, Amber, and Caramel.
Gucci Guilty and Gucci Guilty Intense have been heralded as the scents of 21st Century seduction. In these audacious, globally award-winning perfumes, today’s guiltless young men and women have discovered the scent of provocation that has proved utterly addictive. Thrill-seekers the world over have been seduced into indulging in guilty pleasures. Now, in the dark and mysterious Gucci Guilty Black, the story becomes still more compelling, giving it a new, more passionate, and more daring edge. A sequel and a new chapter.
GUCCI GUILTY BLACK Pour Femme is an intense oriental floral in which RED-hot sensuality is all:
Top notes: The scent demands attention with a sparkling prelude of succulent red fruits and an impertinent fist of pink pepper. The mood is youthful audacity.
Middle notes: The heart combines the lusciousness of raspberry and peach with a heady femininity of lilac and violet. here is tenderness amid the bravura.
Base Notes: The patchouli that is the hallmark of Gucci fragrances here generates a sense of addictive craving, while the voluptuousness of amber suggests deep femininity.
Gucci Guilty took the house’s golden entwined Gs and used this emblem as an incitement to subvert. Gucci Guilty Black carries this association still further – never has the coupling within this logo appeared more provocative. The brand is equally famed for its iconic green and red web stripe – signaling both “made in Italy” and “luxury heritage”. here this webbing is transformed into gendered color schemes: danger-signal red for the Guilty Black heroine, unfettered green for its hero. The flacons are uncompromising bold, black perfection. As one would expect from Gucci, there is a great tactile appeal in the bottles’ marriage of high-tech and high style. Giannini notes: “I wanted to create a provocative design for Guilty Black, yet building on the now-iconic packaging of Guilty. We added an evocative red glass for the female fragrance, green for the male, as a tribute to the timeless Gucci web stripe.”
The imagery through which the house has brought Gucci Guilty to the world has captured attention: a spectacular combination of director Frank miller’s film noir and Frida Giannini’s sensuality. For this new project, art direction was again overseen by Riccardo Ruini, Creative Director at REm (Ruini e Mariotti). Ruini has art directed Gucci’s advertising for the past five years. The campaign for Gucci Guilty Pour Femme won the coveted prize for Best media Campaign at the 2011 US FiFi Awards.
The advertisement was shot at Cinecittà Studios, the legendary home of Italian cinema. Again, its director was Sin City creator Frank miller; its stars femme fatale Evan Rachel Wood and Hollywood action hero Chris Evans. Now, in Gucci Guilty Black, we join them for a fresh chapter in their story, and a thrilling sequel to what has come before. The chemistry between them is electric.
Leading fashion photographers Mert & Marcus were again responsible for the print advertising – explosively sensual images in which the gleam of the lovers’ skin is cast in red and green light. Mert & Marcus explain: “We see the couple at night, in flagrant, washed in electric green and red neon. The aura is raw and compelling. very modern, very sexy, very Gucci.”
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